This is post is the third on our “what you may have missed on Twitter” serie. You can read or previous week recap here.
This week, we gonna start with the epic fail of a PR company working for the main sponsor of the Brit Awards for pop music: MasterCard. They came up with the idea of directly asking journalists to tweet about the event with the MasterCard hashtag #PricelessSurprises. They even had prepared tweets prior the event for the journalists to share! The result wasn’t what they expected.